Korespondensi Preferensi dan Karakteristik Tipe Wisatawan Grup pada Kawasan Agrowisata

Facility planning will be successful if every process always consider the user and activities aspects. This aspects also applies to agrotourism area, where tourist preference segmentation can used understand visitor desires. research aims identify preferences characteristics of in visited areas. a grounded theory approach with qualitative exploratory methods. Data was collected online an open–ended close–ended questionnaire which analyzed 3 steps; open coding, axial selective coding. Based on analysis results, tourists’ for visiting area were enjoy natural environment do various recreational activities. The study found dominated by visitors who come groups close relationship family friends. these tourists as basis harmonisation determining criteria facilities implemented design give attention sustainability (lifecycle) attraction from economic aspect.